eBay’s Senior Manager of Fashion Integrated Marketing will be responsible for developing the Fashion marketing strategy and executing priority integrated programs. This role will drive an integrated partnership across the Fashion business unit and the full range of eBay’s marketing channels, including Email Marketing, Onsite Marketing, Internet Marketing, PR, Social and Mobile. It includes end-to-end campaign exposure from strategy development to campaign planning and execution to performance evaluation.

RESPONSIBILITIES:

•Manage holistic marketing contribution to the Fashion vertical business

•Develop annual and quarterly marketing plans, inclusive of marketing objectives, target customer insight, key messages, marketing mix and detailed campaign strategies.

•Partner with Market Research and Analytics to develop target segment profiles and identify research needs.

•Partner with eBay’s Fashion business leads and Marketing Channel teams to develop detailed campaign plans.

•Manage marketing budget for all Fashion marketing activities.

•Track progress across all cross-functional team members to ensure on-time delivery of campaign elements.

•Lead campaign post-mortem analysis to evaluate results and changes for future campaigns, ensuring coordination and communication of insights across cross-functional teams.

JOB REQUIREMENTS:
• 10+ years of work experience in a relevant field required
• Bachelor’s degree required, preferably with a Business, Marketing or Communications focus -- MBA is a strong plus
• Previous high-volume, e-commerce marketing management experience
• Comprehensive understanding across marketing disciplines: advertising, public relations, event marketing, promotions, market research, direct marketing, relationship marketing
• Proven ability to develop integrated marketing plans driven by consumer insights and business strategy
• Demonstrated ability to think creatively and innovatively
• Results focused with ability to conduct and manage marketing analysis
• Outstanding written and oral presentation skills
• Demonstrated ability to build and maintain strong cross functional relationships
• Exceptional organizational dexterity- ability to interact with junior and senior members of the organization
• Fun, highly energetic personality; great team player

eBay is an Equal Opportunity Employer